“Patricia was so nice, and I loved my dress. I ran in right as you were about to close, and you still gave me your full attention. God bless you. What she did in a month was incredible, and I’ll always come back to Distance by O.”
Tina
Vienna
Distance by O.
Rooted in Austria and inspired by the richness of Africa, we bring together contemporary fashion, traditional craftsmanship, art, literature, and lifestyle under one roof.
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The House
An Austrian House with African Roots.
DE Boutique is more than a store; it is a celebration of African heritage, creativity, and culture in the heart of Vienna. DE Boutique is your Afrocentric home in Vienna. A place to discover, connect and belong.
Founder — Patricia O. Odiase
Read our storyFrom unique African-inspired clothing for women, men, and children to handmade accessories, jewelry, home décor, and one-of-a-kind treasures, every piece tells a story.
Consult
Custom fashion & personal styling
We also offer custom-made fashion and personal styling services for those who want something truly their own. Our boutique is a space where culture meets modern style, individuality is celebrated, and representation matters.
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Book
DE Personal Styling at the Boutique
€45 · 1 hour · Finding your perfect fit.
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Book
DE Personal Styling at Your Home
€65 · 1 hour
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Book
DE Custom Consultation
€50 · Credited toward a custom order if you proceed
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Book
DE Private Shopping Experience
€75 · 1 hour · Private styling, drinks & personalised attention · Boutique closed to the public
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Book
Photoshoot Styling at the Studio
€50 · 1 hour · Outfit planning and assisting at the shoot
Testimonials
From our community
“Every time I come to the store there is always something new I would like to have. Beautiful fabrics, unique style, most of pieces are statement pieces you won’t see anywhere again. I love bright colors of fabrics that are quite unusual for a city like Vienna, but once you start, pieces become your favorite part of the wardrobe.”
Oleksandra
Vienna
“Distance by O. ist DIE Adresse für Individualität und Lebensfreude! Patricia schafft es mit ihrem sonnigen, positiven Wesen, dass man sich sofort wohlfühlt, und überzeugt mit Kompetenz, Kreativität und jahrelanger Erfahrung. Dabei ist sie immer lösungsorientiert – geht nicht, gibt’s nicht! Body Positivity wird hier gelebt – jede Figur, jede Kleidergröße, jeder Mensch ist willkommen!”
Maria
Vienna
Calendar
Upcoming Events
Community
World Children’s Day
Big dreams. Bright futures. A special day to celebrate, empower and inspire our little kings and queens.
Event details
Evening
Manifest, Wine & Vibes at DE
Vision Board Night at DE Boutique — pause, reflect, dream BIG and start creating the life you envision. Limited to 20 places.
Event details
Season
Christmas @ DE
Together is the best place to be. Food, music, shopping and community.
Event detailsSupport
Ask Us
How do I find my size?
Each garment includes a detailed size guide. If you are between sizes, we recommend booking a personal styling consultation for a precise fit.
Where do you ship?
We ship worldwide from Vienna. Delivery times and duties vary by destination; full shipping details appear at checkout.
What is your returns policy?
Unworn pieces with original tags may be returned within 14 days of delivery. Made-to-order and final-sale items are noted on the product page.
How should I care for my garments?
Most pieces should be hand washed or dry cleaned. Care instructions come with every order and are listed on each product.
How do consultations work?
Choose a session type, select an available date and time, and we will confirm by email. Consultations can be booked every day except Sunday. Please cancel at least 5 days before your appointment by email.
Is everything always available?
Not everything is always in stock. When a size sells out it becomes unavailable, and a style is marked Sold Out when all sizes are gone.
